Course Description:


   Students will study the development of advertising strategies including a detailed study of the techniques of propaganda. Most participants will work with local firms and develop advertising campaigns for them. Students will partner with the managers of the local participating businesses and these professionals will aid in the final grading. Students will routinely use state-of-the-art graphics and presentation software. Assignments will include the development of an advertising campaign using radio, television, newspaper and Internet elements.

 

 

 

 

 
 


Advertising
Fall 2006 / Instructor: Philip Galiga (652-7569)

CURRENT ASSIGNMENTS                      RESOURCES

Goals:Review the history of advertising; study persuasive techniques of advertising and propaganda; examine and interpret print, television, internet and radio advertising; develop effective advertising campaigns using audio, video and graphic design.

Grading/Assessment: Student grades and assessments will be based on a variety of class work such as small and large projects, quizzes, project evaluation and critique participation. Projects will be graded using a variety of criteria including technical, creative, student work habits. Any required homework or preliminary work will be factored into determining the final grade. Any written papers required for this course must use proper grammar, be checked for spelling mistakes and be double-spaced as outlined in the South Burlington High School Writing Guidelines (http://sbhs.sbschools.net/english/guidelines/index.htm).

 
Controversial Topics: A component of the course involves preparation of images for online publication. Students will be using the Internet to research electronic imaging. In the course of this activity, it is possible that a student could inadvertently come across an Internet site that contains inappropriate or objectionable material. Students who intentionally access such sites are violating the South Burlington School District Network Appropriate Use Policy. (http://district.sbschools.net/ite/test/forms/networkaccesspolicy.htm)
 
Communication: Students and parents are always welcome to communicate with me via phone or electronic mail.

Standards: The Vermont Framework of Standards can be found at: http://www.state.vt.us/educ/new/html/pubs/framework.html
Below are just a few of the Vermont Standards that are addressed in Advertising:
Clarification and Restatement – 1.13 Students listen actively and respond to communications.
Problem Solving Process – 2.2 Students use reasoning strategies, knowledge, and common sense to solve complex problems related to all fields of knowledge. Product/Service – 2.13 Students design a product, project, or service to meet an identified need.